Compare

Generated video and a real shoot are not the same trade

We are not going to tell you AI replaces a production crew. It does not. It changes which problems are worth solving with one.

Dimension	Traditional production	StudioAI
Time to first cut	Two to six weeks, once scheduling, shooting and editing are counted.	An afternoon. Most of it is deciding what you want.
Cost of a variant	A reshoot, or an edit that reuses whatever the original day captured.	Regenerate the shots that change; the rest of the cut is untouched.
Locations	Scouting, permits, travel, weather.	Described, then generated. A hotel entrance at night costs the same as a studio.
Talent	Casting, day rates, usage rights, availability for reshoots.	A registered character from photographs you already have the rights to use.
Physical accuracy	Perfect. It is a photograph of the real object.	Very good with strong references, but generated. Regulated claims and fine print still need real footage.
Direction and nuance	A director on set can adjust in the moment.	Adjustment happens between takes, not during them.

When to use which

Shoot it, or generate it

The two are not competing for the same jobs.

Traditional production

Shoot it

Hero brand films where every frame will be scrutinised.
Anything where a regulator needs the product shown exactly as sold.
Real people whose likeness and performance are the point.
Complex physical demonstrations that must be provably real.

StudioAI

Generate it

Paid social at volume, where variants matter more than perfection.
Concepting and pitching before a budget exists.
Catalogues too large to shoot individually.
Seasonal refreshes of a format that already works.

The most effective teams we see do both: shoot the hero once, then generate the twenty variants that keep it alive across the quarter — using the shoot's own stills as the reference material.

Use the shoot you already have

Try it free See use cases

No card required. Costs are shown before you spend.