Templates
A template is not a filter. It is an ad format — the beats in order, each shot's on-screen line and spoken line, and the camera direction — that the Director then adapts to your product, your cast, your placement and your brief.
A real-looking person recommends the product to camera. The format that wins most often on Reels and TikTok.
Name the frustration, remove it with the product, prove it, ask for the click.
The product doing the thing it is for, close and clear, with the one feature that sells it.
The state without the product, then with it, in the same frame and the same light.
A time-bound offer stated in the first second and repeated at the end with the code.
Hands open the package; each reveal is a beat; ends on the product in use.
Three numbered reasons, each a shot, each with on-screen text.
Mood and craft over claims: movement, light and one line of copy.
Pick one, attach your product and cast, and rewrite any beat before a single credit is spent.
No card required. Costs are shown before you spend.